Increased store traffic and fraud mitigation are the cited reasons for the transition
With the aim to enable full EMV chip card acceptance across its network, Divine’s, a Spokane-based provider of fuel and automotive services, has standardized its c-store and forecourt infrastructure with Gilbarco Veeder-Root’s Passport point-of-sale (POS) for indoor EMV transactions and the FlexPay IV CRIND for forecourt EMV transactions.
In order to draw more customers into the store, Divine’s is leveraging Applause TV at the dispenser, as part of its EMV upgrade. Increased store traffic and fraud mitigation have been cited as primary reasons for proceeding with the transition now.
Jim Redmon, Divine’s CEO said, “We are pleased to be one step closer to completing our EMV upgrades and look forward to bringing the Applause TV forecourt media technology across all of our locations. It will certainly boost our business inside the store. We also look forward to turning on EMV as soon as possible to protect our customers and ourselves from fraud liability.”
“Divine’s is another example of a leading retailer recognizing the need to continue moving forward with its EMV upgrades. We continue to see retailers understand that their customers are beginning to expect the ability to pay with their EMV chip card. Many of these retailers also understand they can leverage their EMV upgrades to drive their business forward, whether with media solutions like Applause TV, remote monitoring and management capabilities with Insite360, or mobile payment acceptance via contactless readers,” said Mark Williams, Gilbarco’s VP of Marketing for North America. PWKD03082017